Our Core Team
AI for Change is built by experts in AI transformation, executive events, and business strategy. We foster leadership, alignment, and trust.
We believe that meaningful AI adoption does not happen through noise, mass events or disconnected conversations.
It happens when the right people are brought together, in the right environment, with the time and trust required to think, challenge and decide.
AI is no longer a technology topic.
It is a strategic, organizational and leadership challenge.
AI for Change was created with a clear ambition:
to help executives move from experimentation to real impact, by creating a space where AI strategy, execution and business transformation can be addressed together.
Our role is not to promote technologies.
Our role is to create the conditions for clarity, alignment and action.
Our vision is to empower executives to drive real impact with AI.
Our approach
AI for Change combines three dimensions:
Learning Expedition
Exposure to global trends, strategic perspectives and real-world experiences.Peer-to-Peer Co-Development
Closed-door sessions where executives work together on real challenges, share lessons learned and co-develop solutions.Business Activation
Alignment with major global events such as GITEX to turn insights into concrete opportunities and decisions.
Everything is designed around intimacy, relevance and trust.
When executives take the time to step back, think together and connect as peers,
AI stops being a promise — and becomes a driver of change.
AI for Change is not about attending another event.
It is about creating the conditions for impact.
Our Belief
Our mission: Elevate conversations and accelerate AI transformation decisions.
We’re dedicated to creating environments where meaningful conversations flourish, peer-level co-development thrives, and long-term strategic connections are forged. Unlike traditional events focused on broad visibility, we prioritize building durable partnerships around AI transformation.
Our Team
Meet Experts
Hafid Ouchene
CEO
Hafid Ouchene is a strategic leader with extensive experience working with executives on business transformation, innovation and technology-driven change.
He has been supporting organizations in structuring their strategic vision, aligning leadership teams and activating transformation programs in complex environments.
At AI for Change, Hafid brings:
the strategic vision of the initiative,
a strong understanding of executive decision-making,
and the ability to connect leaders, partners and ecosystems around meaningful transformation topics.
Julien Garbe
Head Of Events
Julien Garbe has more than 20 years of experience supporting enterprises in the deployment of IT and AI solutions.
He has worked closely with decision-makers on technology adoption, transformation programs and operational execution.
His deep understanding of both AI topics and executive expectations allows him to design experiences that are relevant, concrete and impactful.
As Head of Events, Julien:
designs the AI for Change experience end-to-end,
orchestrates the Learning Expedition format,
and ensures that every moment delivers value for participants and partners.
Elena Petrova
Elena brings strong expertise in strategic accounts, partner ecosystems and executive relationships.
She has worked extensively with global organizations to build long-term partnerships, align business objectives and create value-driven collaborations.
Within AI for Change, Elena is responsible for:
partner relationships and strategic alignment,
ensuring relevance between participants and partners,
and building durable, trust-based collaborations.
David Chen
Mentor
David has over 20 years of experience in B2B events and executive ecosystems.
He has mentored and supported numerous high-level initiatives by helping organizers design formats that create real engagement, credibility and long-term impact.
As Mentor of AI for Change, David:
brings his experience in executive-level event design,
challenges the format to maintain high standards,
and ensures the initiative remains aligned with its original ambition: quality over scale.